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 iAE
WEF Taiwan March 07 |
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| Welcome to iAE World Education Fair Taiwan
March 07 |
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iAE takes this opportunity to extend a warm invitation
to your institution to participate in the iAE World Education
Fair (WEF) to be held in March 2007 in Taipei, taiwan.
The format of the iAE World Education Fair will follow those
successfully held in Korea and China, and will break new ground
as taiwan’s first truly international language travel
event. |
| As a participant you: |
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are part of an elite group of quality institutions with iAE’s
priority global partner status will be supported by highly trained
and experienced sales teams from iAE Taiwan offices receive
follow up using iAE’s state of the art, web-based Customer
Relations Management (CRM) system, creating a flow of year-round,
post-exhibition enrolments will achieve excellent value for
money with increased annual recruitment guaranteed as an iAE
Global priority partner.
will meet with iAE Taiwan sales team in Taipei prior to the
WEF fairs.
benefit from the fact that March is the best time of the year
to access prospective students and their parents.
receive ongoing exposure through iAE Taiwan’s website
marketing program focusing exclusively on participating partner
schools.
are promoted as a highly recommended partner school of iAE Taiwan. |
As one of iAE’s Priority Partners, you already understand
iAE’s business philosophy and so I warmly encourage
you to come together again with iAE to further strengthen
our long-term business relationship.
It is important to emphasize that iAE Taiwan’s fairs
are part of a comprehensive strategy to raise your institution
profile in Taiwan. The entire year’s activities will
focus on promoting your institution through a number of on-line
and off-line events aimed at achieving your recruitment targets.
Please review the attached proposal, complete the application
form and return it to me via e-mail by November 30th. Given
the comprehensive international coverage, the number of participating
schools from each country is limited and space will be allocated
on a first come, first serve basis.
We look forward to seeing you in Taipei in March! Should
you require any further information, please do not hesitate
to contact me personally.
Warm wishes,
Graham Pickering
Country Director
iAE Taiwan
E-mail:grahampickering@iaeglobal.net |
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| iAE WORLD EDUCATION FAIR March 07 |
| March 25~26th, 2007 Taipei, taiwan |
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| Introduction |
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Welcome to the inaugural iAE World Education Fair.Our
fair will attract Taiwanese students:
interested in short and long-term language travel in 15 destination
countries students wishing to undertake TESOL courses abroad
students searching for work and language study opportunities
While there are a number of country-specific exhibitions
in Taiwan, never before have students had so many choices
to study language-related courses in so many countries!
March is the best time of the year for foreign education
exhibitions in Ttaiwan. Students complete their academic year
in June and those wishing to study overseas actively collect
information from websites, agents and exhibitions. Summer
vacation begins after the June exams and increasing numbers
of students are keen to travel abroad for language study in
the summer.
The Fair is scheduled for the weekend preceding COEX in Korea,
enabling institutions to cover both countries in a single
sales visit.
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| Why Taiwan? |
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| aiwanese are keen language learners. Proficiency in language
is key to academic and professional advancement. As a small
island with a vibrant export economy and a per capita GDP nearing
USD$16,000 per year, Taiwanese are willing and able language
travelers. Last year, 45,000 Taiwanese students traveled abroad
for study, the majority included at least some language study
in their study plan. This figure does not include a very significant
number of students traveling for shorter language courses on
non-student visas (study tours, working holiday visas, summer
courses). |
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| All things “ Language” |
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In order to attract the widest possible number of interested
students, the following language-related sectors will be featured
at the fair:
Proven English language destinations: Quality study options
in the USA, UK, Australia, Canada and New Zealand
Exciting new English language destinations: Malta, Ireland
and South Africa
Increasingly popular languages-other-than-English: Japanese,
French, Italian,
Spanish, German, Russian, and Korean
The next wave: Work and Language options (Working Holiday
visa)
Post-graduate (MA) TESOL higher education degrees: UK, Australia,
USA, Canada
The iAE Taiwan strategy for the fair is:. |
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| No profit pursuance |
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| Our business is all about helping you meet your student recruitment
targets in Taiwan. The WEF is an important tool to help raise
the profile of your institution and iAE Taiwan will use the
entire fair participation fee to attract maximum exposure for
the fair. |
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| Taipei – the best choice |
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| The inaugural 2007 WEF will be held in Taipei (pop. 6.5 million),
Taiwan’s capital city and financial, cultural, and educational
hub. From 2008, the fair concept will be extended to include
Taiwan’s two other major cities, Taichung and Kaohsiung.
A series of mini-fairs and promotions are planned for other
cities such as Taoyuan, Hsinchu, Yunlin and Tainan. These activities
are an extension of the WEF and are designed to further raise
the profile of participating schools. |
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| An iAE Taiwan sales expert at the booth |
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| The WEF is a valuable opportunity to inform and educate students
in Taiwan about your institution. The quality of the interpretation
service you receive at the fair is of paramount importance.
iAE Taiwan will undertake an extensive program of interpreter
product training prior to your arrival in Taiwan. In addition,
designated counselors will spend a minimum of one hour with
school representatives before the exhibition to do a final briefing
and ask any questions they may have regarding the institution. |
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| Year round promotion for exhibitors/schools |
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| During the fair, prospective students and parents will receive
a copy of a high-quality comprehensive exhibitors' directory,
which will also be distributed via events and promotions throughout
the year. Detailed information on priority institutions will
be featured on the www.iaetaiwan.net
website. Counselors will also be encouraged to meet an agreed
annual sales target for your institution. |
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| SUMMARY OF WORLD EDUCATION
FAIR '07 |
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| Dates, Time and Venue of World Education Fair |
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 Dates:March 25~26, 2007
Time: 11.00 a.m. ~ 6:00 p.m.
Venue:To be confirmed
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Set-up: 2 hours before opening time.
Facilities: to be advised
Participants are encouraged to bring display stands and/or forward promotional materials (posters etc) to be displayed. |
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| Training session for designated iAE counseling staff |
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1
hour before opening time
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| Booth Set up |
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1
hour before opening time
Advertisements will be placed in major daily newspapers and
internet websites as well as news releases in regional and
nation-wide major daily newspapers. Students and/or parents
will be strongly encouraged to book before their arrival so
that iAE can follow up with all attendees and non-attendees
after the exhibition. |
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| EXHIBITION GUIDELINE |
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Application
Please return the completed application form via fax or e-mail
by 30th November, 2006
Email: grahampickering@iaeglobal.net
Tel : 886 3 334 5008
Fax: 886 3 334 3092
Condition, Fee and payment
Early booking is required as numbers of participants are limited.
WEF Participation fee: US$2,700 (includes fair and annual
directory entry)
Payment due date:
by 19th January, 2007 upon receipt of invoice
Payment to be made by T/T as instructed in invoice
Advertisers in any iAE Study Abroad Magazine 2007 edition
are entitled to a 5% discount off the fee for WEF fair participation
in Taiwan.
Please note that the participation fee for WEF in Taipei covers
space and facilities rental, general promotion and advertisements,
ad in exhibitors directories, lunches on exhibition dates
and one independent interpreter/counselor as well as free
participation in EP training session, iAE WEF Dinner. |
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| EXHIBITION PROFILE |
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Language schools (English and Languages-other-than-English)
Post-Graduate (MA) TESOL program providers
Work option and language providers (e.g. working holiday makers)
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| Accommodation |
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iAE will advise the most suitable accommodation
option to all participating institutions upon receipt of application.
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| Freight forwarding |
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Details will be forwarded to you once we receive
your application.
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