|
|
 iAE
World Education Fair 2007 |
  |
|
| Welcome again to iAE World Education fair
'Jan-Feb 07 |
|
| I would like to take this opportunity to invite you to participate
in the iAE World Education Fair (WEF) to be held in February
2007 in 5 cities in Korea.
The format of the 2007 WEF fair, although similar to ones
we have successfully organized in the past, does have some
significant and exciting changes. |
| As a participant you: |
|
| are part of an elite group who are given an exclusive invitation
as one of iAE's closest partners. will be supported by even
better trained and more experienced sales teams from iAE offices
have the opportunity to participate fairs in up to 5 major cities
of iAE's main recruitment source in Korea. receive follow up
using iAE's 'second to none' IT-based Customer Relations Management
system, ensuring efficient year-round enrolments after the exhibition
will achieve excellent value for money with increased annual
recruitment guaranteed as an iAE's priority partner. will meet
with iAE sales teams in Seoul and other cities benefit form
the fact that February is the best time to access prospective
students and parents. receive free WEF promotion through iAE
websites with over 300,000 hits made every day by over 600,000
member students are promoted as highly recommended partner schools
of iAE. |
| As one of iAE's Priority Partners, I know you already understand
iAE's business philosophy and so I would like to encourage you
to come together again with iAE to further strengthen our long-term
business relationship.
It is important to emphasise that iAE fairs are different
from others organized by agents in Korea, with more targeted
and pre-screened students combined with a significant increase
of your profile among the 150 members of iAE sales teams providing
the perfect formula for success.
I would like to invite you to review the attached proposal
carefully and take this opportunity to promote your institution
and accelerate the recruitment of students from Korea through
participation at iAE's World Education Fair.?
Please complete the application form and return it to me
ASAP as entry to our WEF fair is very competitive and the
number of participating schools in each country is limited
and will be allocated on a first come, first serve basis.
Kind regards.
O.J. Kim
CEO & Managing Director
|
 |
| iAE WORLD EDUCATION FAIR '07 |
| Feb, 2007 in Seoul, Gwangju, Jeonju, Daegu
& Busan |
|
| Introduction |
|
Welcome to iAE's unique World Education Fairs
to be held in late January and early February 2007.
The exhibition is designed to attract prospective students
pursuing courses such as ESL, secondary and tertiary education
including vocational, undergraduate and postgraduate degree
courses.
Visiting students and parents will be counseled by representatives
of participating schools under the guidance of our sales expert.
January and February are the best time of the year for foreign
education exhibitions in Korea, as all students conclude their
second semester studies in December and those wishing to study
overseas actively collect information from websites, agents
and exhibitions.
The WEF'07 will be held in 5 major cities where iAE sales
offices will provide participating institutions with chance
to meet prospective students and parents and just as importantly,
train iAE counselors.
The proposed exhibition dates of 31 January - 4 February
are during school vacation time, which allows prospective
students the opportunity to visit fairs, collect the necessary
information on education in their desired destination and
to meet with school representatives to make the final decision
on their study plan. The following outlines iAE's strategy
on our exhibitions.
|
|
| No profit pursuance |
|
| iAE does not pursue profit from the exhibition participation
fee, as we are purely a foreign education consulting company
generating business through student recruitment. The main purpose
of the WEF is to maximize the business interests of participating
schools through the fair, which means that other than venue
hire, participations fees are used for the promotion of exhibition
and participating institutions. |
|
| Selection of cities to participate |
|
| While WEF in Seoul is compulsory, participating schools will
have the opportunity to select which, if any, of the other cities
to attend. Schools are welcome to take part in all 6 fairs if
desired. |
|
| Training session, small group seminars and Fam Trip
to iAE Sales Offices |
|
| All participating institutions will have the option of attending
iAE sales team training sessions through its e-seminar solution(web
conference), where most of EPs at iAE will attend to get updated
information and knowledge. |
|
| Exclusive provision of an iAE sales expert at the
booth |
|
| If you have already experienced the inefficiency of attending
exhibitions with interpreters lacking counseling knowledge and
experience, you will appreciate the difference having our well-trained,
experienced and prepared counselors with you for whole exhibition
will make. |
|
| Year round promotion for exhibitors/schools |
|
| We are producing 5,000 comprehensive exhibitors' directories
to be distributed to prospective students/parents during the
exhibition. |
|
| Year round promotion for exhibitors/schools |
|
| We are producing 5,000 comprehensive exhibitors' directories
to be distributed to prospective students/parents during the
exhibition. |
|
| Training session, small group seminars and Fam Trip
to iAE Sales Offices |
|
| All participating institutions will have the option of attending
iAE sales team training sessions through its e-seminar solution(web
conference), where most of EPs at iAE will attend to get updated
information and knowledge. |
|
| Thank you very much for your consideration of this proposal. I hope that you will take advantage of this unique opportunity and look forward to seeing you in February!.. Should you require any further information in regard to this proposal,please do not hesitate to contact us. |
|
|
| SUMMARY of
WORLD EDUCATION FAIR '07(Korea) |
|
| Time, Date, and Regions of Events and World Education Fairs |
|
| 29-30 Jan (Mon-Tue) |
09.00-17.00 Sales Training at iAE HQ in Seoul |
| 31 Jan (Wed) |
12.00-19.00 Gwangju & Busan |
| 1 Feb (Thu) |
12.00-19.00 Jeonju & Daegu |
| 2 Feb (Fri) |
09.00-17.00 Sales Training at iAE HQ in Seoul |
| 3-4 Feb(Sat-Sun) |
11.00-18.00 Seoul |
|
Note:
Institutions wishing to attend sales training session for iAE EPs/counselors
through iAE's web conference must book time for 1 hour. Time slot
will be allocated on first come, first serve basis. |
|
| Packages |
|
 Package
1: Gwangju(31 Jan), Jeonju(1 Feb) & Seoul(3-4 Feb)
Package
2: Busan(31 Jan), Daegu(1 Feb) & Seoul(3-4 Feb)
Seoul only(3-4 Feb)
|
|
| Booth Set up |
|
Booth Set-up: 2 hours before opening time.
Facilities: closed booth space(approx: 3m x 3m) in Seoul and open space(Table & Chairs) in other cities
Participants are encouraged to bring display stands and/or
forward promotional materials (posters etc) to be displayed.
|
|
| Sales training session for iAE counselors through
on-line |
|
iAE Web conference is available for any participant
One hour is allocated to each inst
ppt file must be submitted to relevant iAE staff(to be advised)
Time slot must be booked early in advance due to competitive
request
Time will be allocated on first come first serve basis
Free of charge to all participating inst
Time & dates: 09.00-17.00 on 29th & 30th Jan, 2nd
Feb |
|
| Training session for iAE counselors at the fairs |
|
1 hour before opening time
1 counselor per booth will be allocated |
|
| Advertisements and promotion of the exhibitions |
|
Advertisements will be placed in major daily
newspapers and internet websites as well as news releases
in regional and nation-wide major daily newspapers and on
TV.
Students and/or parents will be strongly encouraged to book
before their arrival so that iAE can follow up with all attendees
and non-attendees after the exhibition.
Immediate follow ups will be made by sales offices related
to students and parents
|
|
| Promotion at WEF |
|
Any participating school can offer scholarships,
application fee waiver and other forms of promotion to encourage
participating students and parents to make an on-the-spot
application. Please advise the details of any promotions so
that iAE can promote/advertise it before fairs and include
it in the exhibitor’s directory.
|
|
|
|
| EXHIBITION GUIDELINE |
|
Application
Please return the completed application via e-mail or make on-line
application by 23th December 2006.
E-mail
to Rachel Park:RP@eduhouse.net
or
On-application:
http://english.eduhouse.net/events/fair_online_form.asp
|
|
Condition, Fee and payment
Early booking is required as the number of booths is limited
WEF in Seoul is compulsory for all participating institutions.
Participation in fairs in Seoul and other cities are packaged
Application can not be cancelled after deadline date
|
|
WEF Participation fee
US$5,500
for Seoul only and
US$8,500
for 3 cities package 1 &
US$9,000
for 3 cities package 2
Package
1: Gwangju, Jeonju & Seoul
Package
2: Daegu, Busan & Seoul
Price
includes 2 display banners for wall, transportation to and from all cities
of fairs, booth, promotion, directory, counselor, counselor training and annual
promotion on iAE websites, but excludes acc’m and meals |
|
Seminars at WEF fairs
US$700
for Seoul and
US$500 per city outside Seoul
Allocated time for seminars is one hour
|
|
Payment due date
by
10th January 2007 upon receipt of invoice
Payment
must be made by T/T to be instructed in invoice
Advertisers
in iAE Study Abroad Magazine 2007 edition are entitled to a 5%
discount off the fee for WEF fair participation in February.
All
participants at WEF ’07 in Korea are entitled to get 5% discount
for
advertisement in iAE publication in 2007 and 2008
|
|
| Exhibition profile |
|
Universities and Colleges for academic programs
Language schools
University pathway and/or bridging program providers
Career Training schools
Primary & Secondary education providers
Countries: US, UK, Canada, Australia, NZ, Malta, Swiss, Ireland, Japan
& Philippines |
|
| Booth & Space |
|
Shell Scheme in WEF in Seoul includes;
Fascia Board with company/school name
Wall
paneling
Lighting(1.4M
F.L 2EA)
One information desk and 4 chairs
Three spotlights
|
|
| Accommodation |
|
| iAE will advise the most suitable accommodation option
to all participating institutions upon receipt of application.
|
|
| Freight forwarding |
|
| Details will be forwarded to you once we receive your
application.
|
| |
|
|
|
